So as I was sitting there refolding all of my clothes that still bring me joy (the proper way Marie Kondo demonstrated), I got to thinking.
Why is this a sensation, why does it work and how do you apply this to all the other sensations that move the masses? It’s motivational, emotional and repetitively changing your old habits.
While clearing out this heap of clothes on my bed and determining if piece by piece it brings me joy, I’ve found myself thanking them and putting it in the donation sack more frequently than I imagined I would.
It makes you look at everything with a totally different perspective – emotional connectedness to things. What serves a purpose or used to.
Whatever way she teaches you how to fold or put them away – which is genius by the way – you have to do it so many times that before you know it, you’ve mindlessly reset 30+ years of folding it one way to easily folding it the new way. You develop the new habit because you’ve just forced yourself to do it like a hundred and fifty times in a row for like 3 days straight so it rerouted your brainwaves or something. And you feel so good about it. Proof that you can teach an old dog new tricks.
It’s also something anyone can do, no matter your age or skill set. It’s the magic recipe so many people (including myself) are searching for to reach the masses and connect with them in an engaging way to make the biggest impact possible in the lives of others.
Social media, television, news… how do you disrupt the old habits of everyone so that they decide to make your ideas, product or business a part of their new, improved lifestyle?
“Everyone” or “masses” can be whatever you intend for it to be, whether it’s two billion people or your close circle of friends. When you have something you want to share and don’t get the response you want, or see it impacting positive change, it’s time to examine how to refine it so that it’s like Marie Kondo – authentic, simple, relatable and emotionally engaging.
It’s kind of like This is Us. I love that show and I think that’s why we love a lot of shows like it because it’s so emotionally connected in a heartwarming I-want-to-be-a-better-person-after-I’ve-watched-it kind of show that genuinely impacts us.
The Marie Kondo effect solidifies that we’re all yearning for hope. We’re all yearning for positive. We’re yearning for things to turn around and change for the better. I think we all would be willing to do things if we felt empowered to do them. Like refold our towels.
And just chill out.
I feel that when you develop new habits, your brain wiring sparks all this new joy and new ways of thinking/blowing your mind that ignites a power surge of more neurons or serotonin or whatever that makes you a level closer to creativity to make ideas on how you will develop that impact to improve quality of life for yourself and those around you.
And make a lot of money as I am sure Marie is doing now. Good for her. Good for Joanna Gaines. Good for Rachel Hollis. Good for Gary V. Good for people making our lives a better, prettier, healthier place and getting paid for it.
I think Tidy Up is magical because it sparks creativity in all kinds of ways beyond organization. I think it makes your life better because you woke up a part of your brain that allows new tricks for an older dog while lifting a weight off of you that you didn’t realize you had.
Because it’s a new, simple, authentic, emotionally engaging habit.
I’ve already given away many things that have sparked joy in others and it keeps the purpose of things going. Better than a box in the basement, right?
How will you impact the world in a better way?
Arigatou, Marie Kondo. Thank you, Netflix, for bringing her here and thanks to her translator and keeping it real.
Stay thirsty my friends.